Zenta

Promotion of pharmaceuticals in Uzbekistan

Three formats — we tailor them to the product type and the task.

Format 1 — Classic promotion

Med reps, marketing, KAM. For Rx, OTC and medical devices — a full package with a fixed budget.

Med reps

  • Visits to doctors — clinics, hospitals, private practices
  • Pharmacy channel
  • CRM reporting
  • Team training and certification

Marketing

  • Conferences and symposiums for doctors
  • POS materials and shelf merchandising
  • Loyalty programmes for pharmacies
  • Advertising in professional publications

Digital

  • Targeting on Telegram and Instagram
  • Email campaigns for doctors
  • SEO on medical portals

KAM

  • Pharmacy chains
  • Tenders at healthcare facilities
  • Long-term contracts with distributors

Medical devices

  • Demonstrations and clinical trials of equipment
  • Training of medical staff
  • Work with procurement committees of healthcare facilities

Who it’s for

  • A new medicine or device on the Uzbekistan market
  • You need a full package without diving into operations
  • A predictable budget matters

Format 2 — Smart Promotion

You pay only for your team — our income is a % of sales. For products already present on the market.

We earn when you earn. Team cost + % of sales. No fixed payments without results.

Payment

  • Payroll of dedicated med reps — only your team
  • Management share — by a transparent formula in the contract
  • Zenta commission — a % of realised sales
  • Bonus for exceeding the plan

Advantages

  • You pay only for your own people — not the partner’s whole staff
  • Our income = your growth
  • Distribution is preserved when changing partner

Launch

  • Pilot — 3 months in 1–2 regions
  • Audit — market, distribution, growth points
  • Model — team, KPIs, payment in the contract
  • Start — team and marketing from the first month
  • Growth — reporting, audit, scaling

Format 3 — Dietary supplements and medical cosmetics

No med reps. Pharmacy promotion, marketplaces, digital. Its own logic — its own metrics.

The key touchpoints are the pharmacist at the counter, the product card on a marketplace, and targeting in digital. Not classic detailing.

Pharmacy promotion

  • Training pharmacists — product properties and advantages
  • Loyalty programmes for pharmacy staff
  • Merchandising and shelf placement
  • POS materials
  • Share-of-shelf monitoring

Marketplaces

  • uz, uzum market, wildberries uz, yandex market, ozon
  • SEO of product cards in Russian and Uzbek
  • Content: photo, video, rich content
  • Ad management and analytics